Craig Engstrom, Ph.D.'s Courses and Research
  • Home
    • Why I love D2L
  • Courses
    • CPTD Exam Prep
    • SIUC - Sp 2021 Courses
    • CMST 390/490 - Applied Communication
    • Online/Hybrid Courses >
      • CMST 101: Public Speaking
    • Course Policies (Syllabus) >
      • Writing
    • Courses Archive >
      • COM 213: Public Speaking
      • COM 220: Intro to Org Comm
      • CMST 380 Intro to Leadership and Org Comm
      • CMST 411 - Rhetorical Criticism
      • CMST 480: Biz & Org Comm Cases
      • CMST 493-19: International Films
      • CMST 480: Dynamics of Org Comm (SIUC)
      • CMST 483: Adv. Business & Org Comm
      • CMST 484: Social Media >
        • Sample SoMe Plans
        • Graduate Readings
      • COM 315: Intercultural Comm
      • COM 319: Bus and Prof Comm
      • COM 320: Org Comm
      • COM 321: Case Studies in Org Comm
      • COM 353: Intercultural Films
      • COM 490: Comm Training (Capstone)
    • Common Forms >
      • Students > Share Work
      • Students' Kind Words
      • Group Evaluation
      • Leader Evaluation
  • Resources
    • Branding
    • Craig's Video Recommendations
    • Job Hunt Resources
    • Learning Paths >
      • How to Create Vertical Videos in PowerPoint
      • Conflict Seminars: Training Guides
      • Conflict & Negotiation
    • Student Resources >
      • Blog Topics
      • How To Vids
      • Haiku Deck
    • Teaching Resources
    • Career Resources >
      • Resume Resources
      • Leveraging LinkedIn
    • Public Speaking Resources >
      • Public Speaking Resources
      • Sample Ignite Talks
      • Infographics
    • CMST Projects >
      • My Communication Story
      • Comm Posters
      • CMST Templates
    • SIU Scholarships
  • CV/Research
    • Podcasts >
      • Podcast D.J. Jeffries
      • Podcast Drew Swithin
      • Podcast Kaci Huelsman
      • Do a Podcast!
    • Communication Teacher Article
    • Journals
  • Internships/Jobs
    • CMST Internships for Credit
  • Blog/Vids
    • Blog
    • YouTube Channel
    • Webinars >
      • Past Streams - 2021
  • Contact
  • April7

CMST 483
Advanced Business & Organizational Communication

(formerly Studies in Organizational Communication)
Course Poster

Note: This course does not require specialized knowledge. You'll be introduced to inbound marketing and a CRM platform. Like any 400-level course, the main criteria for success is quality writing and critical thinking skills.

Course Outline
Course Policies

Course is open to Distance Education Students

Details:
​This course is open to Distance Education students who are at least Junior or Senior status; Instructor Permission required to ensure these students have the background needed to succeed in course.

DE students MUST
be available to meet during the scheduled Tuesday and Thursday live class meeting times (3:35-4:50, p.m. CST).

We will use Skype for Business and Microsoft Teams in this classroom to ensure that you are able to engage with your classmates during the regular class times.​

General Description

As described in the course catalog:
Study of communication practices in business, professional, and organization settings and the effects of communication strategies on interpersonal and organizational relationships within and outside of the organization. Considers the relevance of communication training and development on management operations, organizational culture, employee morale, networks, superior subordinate relations, production, and organizational climates. Individual research into selected aspects of organizational communication and talent development. Students may repeat enrollment in the course, as the topic varies.


Additional details:
This course uses problem-based learning, scenario-based teaching, and gameful learning to help students develop skills needed to succeed in the contemporary organization. The goal is to offer competency-based learning of tangible and useful skills outcomes.

Currently the courses uses HubSpot Academy, which enables students to learn in-bound marketing and sales strategy while obtaining industry-recognized certification.

​Course Learning Outcomes
By the end of this course, students will be able to
  • write high-impact blogs and emails
  • collaboratively work in digital teams using digital collaboration software
  • present to regionally dispersed audience using webinar technology
  • identify the stages in an existing sales process
  • identify, re-structure and formalize stages in a suboptimal process
  • define, find and connect with a good-fit prospect
  • field objections and uncover the root of prospect concerns
  • execute an effective closing call
  • implement HubSpot CRM to facilitate a sales process

Textbooks / Readings

No textbook is required for this course. All materials will be provided via HubSpot Academy &  SIU's D2L.
Additional Readings & Resources
Inbound marketing is an incredibly fast-moving area of study. For that reason, it is suggested that your read and subscribe to several industry-leading blogs. This will be the most effective way to fully immerse yourself in the planning, creation and execution of Inbound marketing. 
  • HubSpot Inbound Marketing blog: http://blog.hubspot.com/marketing
  • HubSpot Academy blog: http://blog.hubspot.com/customers
  • MOZ blog: http://moz.com/blog
  • Inbound.org: https://inbound.org/
  • Unbounce blog: http://unbounce.com/blog/
  • Litmus blog: https://litmus.com/blog/
  • HelpScout blog: http://www.helpscout.net/blog/
  • Optimizely blog: http://blog.optimizely.com/
​

Required Graduate Students
  • 15 Peer-Reviewed Research Articles on pedagogy, business communication, or organizational communication theme
  • Conference-ready Research Paper

Resources

  • HubSpot Academy
  • ​APA​

Pedagogy

Methods of Instruction
  • Flipped classroom methodology
  • Online video
  • Team and individual activities
Assignments
  • Simulations
  • Exams
  • Blog articles
  • Email marketing campaign
  • Online webinar-style presentation
  • Various worksheets

Let's not be strangers.


Consulting

​communication.work

Telephone

618.203.1997

Email

craig.engstrom[at]siu.edu

Site Terms

Read here.
Contacts
  • Home
    • Why I love D2L
  • Courses
    • CPTD Exam Prep
    • SIUC - Sp 2021 Courses
    • CMST 390/490 - Applied Communication
    • Online/Hybrid Courses >
      • CMST 101: Public Speaking
    • Course Policies (Syllabus) >
      • Writing
    • Courses Archive >
      • COM 213: Public Speaking
      • COM 220: Intro to Org Comm
      • CMST 380 Intro to Leadership and Org Comm
      • CMST 411 - Rhetorical Criticism
      • CMST 480: Biz & Org Comm Cases
      • CMST 493-19: International Films
      • CMST 480: Dynamics of Org Comm (SIUC)
      • CMST 483: Adv. Business & Org Comm
      • CMST 484: Social Media >
        • Sample SoMe Plans
        • Graduate Readings
      • COM 315: Intercultural Comm
      • COM 319: Bus and Prof Comm
      • COM 320: Org Comm
      • COM 321: Case Studies in Org Comm
      • COM 353: Intercultural Films
      • COM 490: Comm Training (Capstone)
    • Common Forms >
      • Students > Share Work
      • Students' Kind Words
      • Group Evaluation
      • Leader Evaluation
  • Resources
    • Branding
    • Craig's Video Recommendations
    • Job Hunt Resources
    • Learning Paths >
      • How to Create Vertical Videos in PowerPoint
      • Conflict Seminars: Training Guides
      • Conflict & Negotiation
    • Student Resources >
      • Blog Topics
      • How To Vids
      • Haiku Deck
    • Teaching Resources
    • Career Resources >
      • Resume Resources
      • Leveraging LinkedIn
    • Public Speaking Resources >
      • Public Speaking Resources
      • Sample Ignite Talks
      • Infographics
    • CMST Projects >
      • My Communication Story
      • Comm Posters
      • CMST Templates
    • SIU Scholarships
  • CV/Research
    • Podcasts >
      • Podcast D.J. Jeffries
      • Podcast Drew Swithin
      • Podcast Kaci Huelsman
      • Do a Podcast!
    • Communication Teacher Article
    • Journals
  • Internships/Jobs
    • CMST Internships for Credit
  • Blog/Vids
    • Blog
    • YouTube Channel
    • Webinars >
      • Past Streams - 2021
  • Contact
  • April7