Craig Engstrom, Ph.D.'s Courses and Research
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CMST 484: Social Media & Digital Communication

Course Poster
Course Outline
Coursera MOOC
Attendance

General Description
484-3 Social Media and Digital Communication. Advanced application of contemporary theories in communication studies, particularly those related to principles of rhetoric and persuasion, in digitally mediated environments. Course topics cover the generation, management, and consumption of digital communication within social media and other Web platforms. Includes writing content strategy plans and study of tools used to curate, analyze, and interpret digital documents and information.

Course Goals
This course is designed to introduce students to the field of social media management and search engine optimization from the perspective of the communication studies discipline. Students will learn how to leverage social media and other Web platforms to achieve personal, professional, and organizational objectives. While students will learn the language of social media and several important technical skills related to the design of webpages, wikis, (micro)blogs, podcasts, etc., emphasis is placed on generation and curation of content that achieves employment goals. Discussions of the benefits, risks, and challenges of social media will prepare students for the realities of implementing social media in their professional lives.

Course Objectives
By the end of this course, students will
  • understand the need to stay abreast of advances in communication technology in order to succeed as a professional
  • understand how social media platforms and content can be used to engage different audiences
  • learn to create and optimize content for search engines, and create content on topics likely to attract organic search traffic (plus how to monitor and read Google analytics reports
  • develop curation and media management strategies, which include learning to monitor social media sites and creatively respond to comments
  •  learn where to find resources that will help them stay informed about emerging trends and developments in social media
  • continue to improve rhetorical skills, which includes the effective and ethical use of the canons of rhetoric to build and maintain  organizational and personal identities (i.e., brands)
  • continue to improve technical writing skills, which includes improved use of elements of grammar, mechanics and punctuation, and style
  • understand the organizational functions that social media can perform, such as building, maintaining, and disrupting organizational cultures and structures

Textbooks & Course Materials

Required (all students)

Coursera: Students are required to register for the Northwestern Social Media Marketing MOOC provided through Coursera. This is free; however, it is recommended that students pay the 1-year subscription fee of $250 to receive premium resources and earn the certificate. Details about this will be provided in class.
Graduate students can expect to develop their own reading packet (must be approved), which should include approx. 15 peer-reviewed articles. I am flexible on the types of assignments you want to complete to meet the graduate-level requirements. 

Resources

  • Content Inc Resources
  • HubSpot
  • nielsen reports
  • nielsen insights
  • PR Newswire

Pedagogy

Methods of Instruction
  • Intensive reading
  • Lecture
  • Class discussion
  • Group and individual activities
Likely Assignments
  • Social Media Plan for Personal Brand
  • Develop/Optimize LinkedIn Account
  • "How-to" presentation on social media platform
  • Other short assignments will be required based on your individual personal / professional plans 

Let's not be strangers.


Consulting

​communication.work

Telephone

618.203.1997

Email

craig.engstrom[at]siu.edu

Site Terms

Read here.
Contacts
  • Home
    • Why I love D2L
  • Courses
    • CPTD Exam Prep
    • SIUC - Sp 2021 Courses
    • CMST 390/490 - Applied Communication
    • Online/Hybrid Courses >
      • CMST 101: Public Speaking
    • Course Policies (Syllabus) >
      • Writing
    • Courses Archive >
      • COM 213: Public Speaking
      • COM 220: Intro to Org Comm
      • CMST 380 Intro to Leadership and Org Comm
      • CMST 411 - Rhetorical Criticism
      • CMST 480: Biz & Org Comm Cases
      • CMST 493-19: International Films
      • CMST 480: Dynamics of Org Comm (SIUC)
      • CMST 483: Adv. Business & Org Comm
      • CMST 484: Social Media >
        • Sample SoMe Plans
        • Graduate Readings
      • COM 315: Intercultural Comm
      • COM 319: Bus and Prof Comm
      • COM 320: Org Comm
      • COM 321: Case Studies in Org Comm
      • COM 353: Intercultural Films
      • COM 490: Comm Training (Capstone)
    • Common Forms >
      • Students > Share Work
      • Students' Kind Words
      • Group Evaluation
      • Leader Evaluation
  • Resources
    • Branding
    • Craig's Video Recommendations
    • Job Hunt Resources
    • Learning Paths >
      • How to Create Vertical Videos in PowerPoint
      • Conflict Seminars: Training Guides
      • Conflict & Negotiation
    • Student Resources >
      • Blog Topics
      • How To Vids
      • Haiku Deck
    • Teaching Resources
    • Career Resources >
      • Resume Resources
      • Leveraging LinkedIn
    • Public Speaking Resources >
      • Public Speaking Resources
      • Sample Ignite Talks
      • Infographics
    • CMST Projects >
      • My Communication Story
      • Comm Posters
      • CMST Templates
    • SIU Scholarships
  • CV/Research
    • Podcasts >
      • Podcast D.J. Jeffries
      • Podcast Drew Swithin
      • Podcast Kaci Huelsman
      • Do a Podcast!
    • Communication Teacher Article
    • Journals
  • Internships/Jobs
    • CMST Internships for Credit
  • Blog/Vids
    • Blog
    • YouTube Channel
    • Webinars >
      • Past Streams - 2021
  • Contact
  • April7