Craig Engstrom, Ph.D.'s Courses and Research
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BUSINESS AND PROFESSIONAL COMMUNICATION IN ONLINE CONTEXTS (COM 419)

Course Outline

Course Description

​Advanced exploration of business and professional communication, including the curation, interpretation and analysis of documents and information. Covers the generation and management of online communication within social media and other online platforms. You will earn badges and certificates in this course that you can display on your résumé and LinkedIn.

Learning Objectives

  • LO 1. Explain accessibility and universal design principles
  • LO 2. Use universal design principles to create accessible digital content
  • LO 3. Develop digital content management (DCM) and file management strategies
  • LO 4. Create and explain a DCM strategy for digital content management
  • LO 5. Explain how to lead a virtual team, facilitate online team meetings, or present online
  • LO 6. List and use best practices when writing digital (online) content, including emails
  • LO 7. List and use digital (online) presentation best practices
  • LO 8. Use Microsoft Office 365 products to work efficiently and effectively in online contexts

Textbook

There is no textbook for this course. We will use a variety of free resources available from Microsoft and LinkedIn Learning (subscription paid by Elmhurst University).

Resources

  • Premium Content Available from Publisher
  • Nielsen Wire
  • State of Social Media (2012)
  • PR News Wire
  • HubSpot

Pedagogy

Methods of Instruction
  • Intensive reading
  • Lecture
  • Class discussion
  • Group and individual activities
Likely Assignments
  • Social Media Plan for Personal Brand
  • Develop/Optimize LinkedIn Account
  • "How-to" presentation on social media platform
  • Other short assignments will be required based on your individual personal / professional plans 

Let's not be strangers.


Consulting

​communication.work

Telephone

618.203.1997

Email

craig.engstrom[at]siu.edu

Site Terms

Read here.
Contacts
  • Home
    • Why I love D2L
  • Courses
    • CPTD Exam Prep
    • SIUC - Sp 2021 Courses
    • CMST 390/490 - Applied Communication
    • Online/Hybrid Courses >
      • CMST 101: Public Speaking
    • Course Policies (Syllabus) >
      • Writing
    • Courses Archive >
      • COM 213: Public Speaking
      • COM 220: Intro to Org Comm
      • CMST 380 Intro to Leadership and Org Comm
      • CMST 411 - Rhetorical Criticism
      • CMST 480: Biz & Org Comm Cases
      • CMST 493-19: International Films
      • CMST 480: Dynamics of Org Comm (SIUC)
      • CMST 483: Adv. Business & Org Comm
      • CMST 484: Social Media >
        • Sample SoMe Plans
        • Graduate Readings
      • COM 315: Intercultural Comm
      • COM 319: Bus and Prof Comm
      • COM 320: Org Comm
      • COM 321: Case Studies in Org Comm
      • COM 353: Intercultural Films
      • COM 490: Comm Training (Capstone)
    • Common Forms >
      • Students > Share Work
      • Students' Kind Words
      • Group Evaluation
      • Leader Evaluation
  • Resources
    • Branding
    • Craig's Video Recommendations
    • Job Hunt Resources
    • Learning Paths >
      • How to Create Vertical Videos in PowerPoint
      • Conflict Seminars: Training Guides
      • Conflict & Negotiation
    • Student Resources >
      • Blog Topics
      • How To Vids
      • Haiku Deck
    • Teaching Resources
    • Career Resources >
      • Resume Resources
      • Leveraging LinkedIn
    • Public Speaking Resources >
      • Public Speaking Resources
      • Sample Ignite Talks
      • Infographics
    • CMST Projects >
      • My Communication Story
      • Comm Posters
      • CMST Templates
    • SIU Scholarships
  • CV/Research
    • Podcasts >
      • Podcast D.J. Jeffries
      • Podcast Drew Swithin
      • Podcast Kaci Huelsman
      • Do a Podcast!
    • Communication Teacher Article
    • Journals
  • Internships/Jobs
    • CMST Internships for Credit
  • Blog/Vids
    • Blog
    • YouTube Channel
    • Webinars >
      • Past Streams - 2021
  • Contact
  • April7