Craig Engstrom, Ph.D.'s Courses and Research
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​Leveraging LinkedIn: Tips from a Vetted LinkedIn Vendor

Follow Me on LinkedIn, or Connect
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Let's Connect

About Session

​In this collaborative discussion, session attendees will first be treated to (1) tips and tools to use when approaching LinkedIn as a search engine and (2) overlooked platform features. Following the introductory overview, session attendees are invited to share their specific use-cases or ask general questions to obtain insights from a LinkedIn-vetted service provider.

Objectives

  1. ​List strategies for maximizing LinkedIn as a search engine
  2. Demonstrate how to use LinkedIn features to generate leads [build a better profile]

Overview

  • LinkedIn as a Search Engine
  • Overlooked Basic Features
  • Sourcing / Nurturing Leads
  • Power User 💥​

ATD Competencies

​Personal capability
​Knowledge of resources for career exploration and lifelong learning for self and others.
​Personal capability
​Skill in developing, maintaining, and leveraging networks across a range of people and groups inside and outside the organization, for example influential people and learning and performance experts.
Professional capability
​Knowledge of techniques and approaches to leverage social media platforms and tools to support knowledge sharing, idea exchange, and learning.
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LinkedIn as Search Engine

  • Use Boolean (Library Logic)
  • Use Filters
  • ​Use Keywords
Example: Business development | "business development" | "business development" AND consulting [OR consulting] [-consulting]

Filters: internship, entry-level, company

Keywords: e.g., vodka
Linkedin article: "​JOB SEARCH TIP: USE UNCONVENTIONAL KEYWORDS"
Graphic of search box with LinkedIn typed in middle.
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Overlooked Basic Features

LinkedIn Logo
  1. Custom URL [also: linkd.in/craigengstrom]
  2. Banner + Photo [Use Canva] = 21x more views
    1. ​400 x 400 (photo)
    2. 1584 x 396 (banner)
  3. Headline [#1 pitch to all users]
  4. Open Network / Job Seeking Preference​
  5. Creator or Networking Mode
  6. ​Skills / Endorsements = Contacted 31x more​
  7. Name Pronunciation
  8. Language
Try Canva Premium for Free
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Sourcing/Nurturing Leads 

  • Alumni Page
    • ​Great for generating leads, referrals, mentors
  • Company Page
    • ​Great for student organizations
    • Great for building small business
Icon of college building
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Power User! 💥 { 🦸‍♂️ / 🦹‍♀️ }

Screenshot of intelligent agents
  • Jobs (+ features)
  • LinkedIn Premium [Features]
    • ​Job Seeker = $29.99 / $239
    • Business = $59.99 / $575
    • Sales = $79.99 / $959 [Features]
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🙋🏼‍♀️ Notes & Questions 🙋🏾‍♂️

Submit

Let's not be strangers.


Consulting

​communication.work

Telephone

618.203.1997

Email

craig.engstrom[at]siu.edu

Site Terms

Read here.
Contacts
  • Home
    • Why I love D2L
  • Courses
    • CPTD Exam Prep
    • SIUC - Sp 2021 Courses
    • CMST 390/490 - Applied Communication
    • Online/Hybrid Courses >
      • CMST 101: Public Speaking
    • Course Policies (Syllabus) >
      • Writing
    • Courses Archive >
      • COM 213: Public Speaking
      • COM 220: Intro to Org Comm
      • CMST 380 Intro to Leadership and Org Comm
      • CMST 411 - Rhetorical Criticism
      • CMST 480: Biz & Org Comm Cases
      • CMST 493-19: International Films
      • CMST 480: Dynamics of Org Comm (SIUC)
      • CMST 483: Adv. Business & Org Comm
      • CMST 484: Social Media >
        • Sample SoMe Plans
        • Graduate Readings
      • COM 315: Intercultural Comm
      • COM 319: Bus and Prof Comm
      • COM 320: Org Comm
      • COM 321: Case Studies in Org Comm
      • COM 353: Intercultural Films
      • COM 490: Comm Training (Capstone)
    • Common Forms >
      • Students > Share Work
      • Students' Kind Words
      • Group Evaluation
      • Leader Evaluation
  • Resources
    • Branding
    • Craig's Video Recommendations
    • Job Hunt Resources
    • Learning Paths >
      • How to Create Vertical Videos in PowerPoint
      • Conflict Seminars: Training Guides
      • Conflict & Negotiation
    • Student Resources >
      • Blog Topics
      • How To Vids
      • Haiku Deck
    • Teaching Resources
    • Career Resources >
      • Resume Resources
      • Leveraging LinkedIn
    • Public Speaking Resources >
      • Public Speaking Resources
      • Sample Ignite Talks
      • Infographics
    • CMST Projects >
      • My Communication Story
      • Comm Posters
      • CMST Templates
    • SIU Scholarships
  • CV/Research
    • Podcasts >
      • Podcast D.J. Jeffries
      • Podcast Drew Swithin
      • Podcast Kaci Huelsman
      • Do a Podcast!
    • Communication Teacher Article
    • Journals
  • Internships/Jobs
    • CMST Internships for Credit
  • Blog/Vids
    • Blog
    • YouTube Channel
    • Webinars >
      • Past Streams - 2021
  • Contact
  • April7